14 Tips to Promote your Android Mobile App or Game in 2019best practices, tips April 22, 2019 • 6 min read
As of April 2019, Android is the most common operating system in the market, and it counts with almost 3 million apps on the Google Play Store. Therefore, it's getting more and more difficult to stand out in such a crowded market, so it's time to get creative and think of creative and original ways to promote our Android app or game.
We can't rely only on paid campaigns for promotion, as it's becoming really hard to compete and it can be very expensive. However, there are many app marketing tactics that can help you to increase visibility, lead more visits to your product page and, therefore, get more downloads with no (or low) budget.
Also, the sooner you start promoting your app or game, the better! Even if you haven't launched it yet, this way you will make sure that you will have some users already when it comes the time to release, which will also give you the chance to reach out to more people.
14 Tactics to Promote your Android Mobile App or Game
1. App Store Optimization
Obviously, having a good App Store Optimization strategy is the first step to take. Taking care of your product page and appearing attractive to users to increase visibility. Optimize the following before, during & after launching your app or game:
- Keywords: research and find out what are the keywords that are relevant to your app. Carrying out an effective keyword research guarantees high visibility in the stores!
- Visual assets: create an icon that identifies with your product and that is also eye-catching and simple. Select screenshots that contain relevant features and appealing functionalities. And above all, create a video! Users that watch a video about a product are more likely to download it and use it!
- Ratings and reviews: take care of your ratings and reviews. They are very important for ASO and 4-5 star ratings together with positive feedback are ways of pulling out more users!
And, remember, ASO is not only Search. ASO is about traffic that lands on your product page, and about conversion (downloads).
2. Owned media channels
If you have a website, it is a great source to promote your mobile app or game, plus it can also serve as a way to explain to visitors how they can benefit from it. This will bring more visibility to your app or game and it can also bring you more downloads! Locate the app and the link to download on good spots throughout the web — those places that your visitors are likely to see. You can also try another approach and use a pop-up page display to promote your app on your website. However, don't abuse of that strategy, as it can get annoying for visitors!
Also, promote your app across your different social media channels or profiles. It's free and it can be useful for users to discover your app or game. However, do more than just naming your app! Create attractive banners and select your target audience. Think carefully about your app features and plan out how to highlight them. Social media helps new products go viral, so don't miss the chance!
3. Influencer marketing
Reaching out to influencers is becoming a popular tendency among marketers to promote products. So, why shouldn't we do the same to promote our app or game? When we follow the influencers, we tend to copy everything they do and use, so we can get many more users thanks to them. If you want more visibility and the chance to get more loyal users, try it out.
4. Word of mouth
It may seem kind of obvious, but make the most of this double-sided tactic! Reach out to your family and friends and ask them to promote your app or game by posting it on social media, or simply by spreading the word. On the other side, include a social component to your app or game. There go some of the most common tactics:
- Ask users to share features of your app or achievements among friends.
- Run a contest and reward them.
- Encourage them to invite friends and give them a prize in exchange.
5. Reach out to the media
Prepare your press KIT and get in touch with the media and journalist! This is a great way to gain visibility and target a larger audience. Attend conferences and share your product with attendees, write a blog post highlighting your features and functionalities... Once you get it, try guest posting to establish relationships with companies in the sector that will help you to promote your app or game among their visitors. This is the kind of information that you should have when reaching out to the media:
- App Guide: a walkthrough of the app, its functionalities, and its target.
- Press Release: an article that explains the benefits of your app, such as what problems solve. Make a good story about it to make it appealing for journalists.
- Visual assets: screenshots, icon, logo... Every graphic that will serve to promote your brand.
6. Run paid campaigns in social media: Facebook, Instagram, Messenger...
Investing in ads in social media is one of the most cost-effective ways of getting users for your app or game . On Facebook Business Manager you can manage your campaigns for both Facebook and Instagram, and its options regarding segmentation are impressive. It lets you measure all kind of actions such as in-app purchases once users download your app.
7. Create a promotional video
A promotional video is a great way to explain the functionalities of your app and it also serves as a great source of publicity . Make it concise and attractive, as users are more likely to watch a video than to read an article. Once you have it, post the video in all your own media channels and include it in your press kit, guest posts and ask your family, friends and influencers (if you have them) to share it!
8. Google Ads Universal Apps Campaigns (UAC)
Google's equivalent regarding campaigns is Universal App Campaigns (UAC). Google takes all the data from the app's listing you have uploaded to the store, including keywords and descriptions. You can also use videos for YouTube and several graphics for your display network. Those ads appear on search, associated search network and YouTube.
Source: Customer Think
9. Display network ads
There are lots of mobile display networks, such as the already mentioned social media channels (Facebook Ads, Twitter Ads, Snapchat Ads, etc.), those specialized in mobile games (Unity Ads, Chartboost, Ada Colony, etc.), or other great networks like Applovin, Epom Apps or Appnext. However, user acquisition costs are usually higher. Nevertheless, it's good to test them, as it can get you a boost during a specific moment.
10. Cross-promotion with other apps
If you have more apps or games on the market, you can use cross-promotion to impact users that you already have . It's an effective and free way to promote your app. You can also try to talk to other developers in order to exchange users; there are several developers' associations around the world.
Source: Business of Apps
11. Promotion through reviews
Reviews are a good way to make your app known. It can be a little difficult to get them on your own, though. There are several paid-reviews platforms that can be useful, such as:
13. Send your app to other app stores
Google Play isn't your only option. There are other Android stores that shouldn't be neglected, such as the Amazon store. Here's a list of some of them:
14. Work on your SEO
Search Engine Optimization (SEO) can also be an important strategy for promotion. You'd like to appear in the first positions for those users that look for apps through Google web search, for example. Identify the target keywords that you'd like to rank for (analyze for which keywords your app is already ranking), build some quality backlinks and you'll see a boost in the rankings! You can learn more about SEO for apps in this guide.
In a Nutshell: 14 Tips to Promote your Android Mobile App or Game
In this article, we've listed some of the most effective ways to promote your mobile app or game, which will give it more visibility and, therefore, more downloads. Remember that is vital to create a good product, target your audience and determine why would they want to use your app.
Once you have everything ready, start promoting the product as soon as possible! Spread the word through your family and friends, post on your social media platforms and plan out your App Store Optimization strategy. Update your product continuously and encourage users to leave their feedback!
Summing it up, keep your users happy. We hope that you are already planning out a successful promotion strategy!