Based on the mentioned above, here are the things that you, as a publisher, need to keep in mind while choosing mobile interstitial ads for your app monetization:
- The first interstitial user sees in the application is the most engaging. All the following ads will have lower engagement.
- Choose a placement carefully providing a natural flow of user actions. The ads should not lead to poor user experience.
- ‘Close’ button should be placed into every interstitial and Epom Apps SDK does it for every publisher.
- Combine interstitials with other ad formats not to be too annoying
to your users
The Epom Apps team carefully analyzes your application and gives suggestions on ad formats implementation. We strive for high ad performance that does not harm user experience, avoid accidental clicks and has no negative impact on retention rate. We also choose a proper placement that will generate revenue in every single case.
Pre–load ads to avoid latency
Once implementing interstitial ads in a mobile application, developer has to preload the ads in advance in order to avoid the situation when the ads loaded but not shown. User doesn't have to wait for interstitials to load. Which is why this is necessary to use event listeners to figure out the appropriate time to load and show the ads.
Frequency capping matters
As the interstitials are inserted in between the content of the app, cover all the screen, and motivate users to interact by clicking on the ad, this is crucial not to be too annoying. Which is why, it is reasonable to limit the number of times you display interstitial to an individual user. Our team helps to keep your users happy and choose the optimal frequency capping by constant tracking the analytics of your application.
Keep in mind timing
Think about the ads from the perspective of a user. Would you be happy to see the ads that will interrupt your actions? Definitely not! Which is why this is important to show mobile interstitial between the screens during the navigation in the app. Knowing the average user session, try to insert the first ad unit as soon as it is possible to fit the app flow. It might be the most important parameter to consider to maximize the revenue from mobile interstitial ads.
Interstitials grab the undivided user’s attention and lead to high conversion rates. As a result the unit produces the highest eCPMs for publishers. However, wrong usage of this ad format can cause decreasing of engagement and retention rate. Thus, you just need to follow the best practices above and contact our team for suggestions in mobile interstitial ads implementation.
