Below, we’d like to share the parameters you should apply for successful implementation of smart banners ads in mobile app. This may apply to all sizes of smart banner ads, providing a positive user experience and increasing CTR.
Based on our experience, we’ve clarified the parameters you as a publisher need to pay attention to for
successful:
- Refresh interval
- Singleton method
Why the refresh interval is important and how to test it?
Refresh interval is the number of seconds until the next ad unit is requested. If you set a refresh interval
at 30
seconds,
the next ad will be displayed in 30 seconds after the first one is shown. You can set this parameter while
creating the ad unit,
however it can be edited at any time.
There is no single and right answer on the optimal range of refresh interval.
The only thing we recommend you to do in order to find the best refresh interval for your app is to proceed with A/B testing. This is exactly what the Epom Apps team helps you with. We split your traffic 50/50 and rotate different ad units comparing the results. Our experience proves that these tests are really important because a 10-seconds change may influence your revenue in 30% for the better. Our team helps app developers to find the optimal refresh interval for maximum results.
Singleton method and its impact on ads revenue
The method implies a single ad placement for banner ads while the user moves across various screens of the application. Thus, if the banner is shown at the bottom of the ‘Home’ screen, it is still at the bottom while the user moves to another tab (screen) of the application.
Static placement of the smart banner creates benefits for both advertisers and publishers. The chance that
relevant user clicks on the ad arises, which is good for advertiser. Publisher, as a result, gets higher
revenue.
The combination of parameters, refresh interval and singleton method, increases the CTR, and logically
increases eCPMs for developers and ad networks. Easily implement the guides and best practices that we
described above and experience a new revenue stream from in-app smart banner ads.
