Epom Native Ads Best Practices

IMPROVE USER EXPERIENCE IN YOUR APP
WITH NATIVE ADS BY EPOM

While running native ads by Epom Apps, you as a publisher control the format of the ads by yourself. Keep in mind that native ads need to focus on users experience first, thus it should be engaging and non-irritating.

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Native Ads Assets

Native Ads Assets wave

1. Make ads visible Your ads should be noticeable and different from the rest of the application content. You need to include the text that indicates that the following unit is related to the ad. Add the text "Promoted", "Sponsored", "Ad". Localization is also acceptable.

Make ads visible
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2. Include privacy information icon Epom Apps requires you to place the privacy information icon in any corner of the ad. The icon should be not less than 20×20px.

Include privacy information icon
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3. Include at least the title, image or icon and CTA The requied asset of native ad format is CTA button. Apart from that, your ads should contain at least the title of the app and the image or icon. However, we strongly advise you to use as many elements of the native ads as it fits the environment. The presence of these elements will help the audience to make a decision whether they want to click on the ad or not.

Include at least the title, image or icon and CTA
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4. The dimensions for the ad elements Follow the simple rules for the components of the ads and do not modify them:
  • – Title text can be up to 25 characters. Do not shorten the text. You may use uppercase
  • – Body text can be up to 100 characters. Do not shorten the text. Do not use uppercase
  • – Call-to-action text can be up to 15 characters. Do not shorten text. Do not use uppercase
  • – Main image dimensions: 1200×627px. You can change the size of the image following the ratio W/H=1.91
  • – Icon logo dimensions: 80×80px. You can change the size of the icon following the ratio W/H=1

The dimensions for the ad elements
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5. No overlapping The images and elements of the ads should not overlap.

No overlapping

6. Test your integration with a test key To check your integration, the best way is to use the test key from integration manual. Do not forget to change it to live key before releasing the app.

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