The rewarded videos increase retention, revenue, and in-app purchase for the publishers if you think how the ad will fit into the flow of your game. We have put together some core information that you should keep in mind during rewarded video implementation in order to reach maximum revenue potential.
Yeah, we draw your attention to this again. Do not use placements that interrupt the natural flow of the app experience. Check user experience in your analytics data to avoid diminishing returns. Place video in the storefronts (the most common placement), the start of gameplay for a booster bonus, end of gameplay for an extra life etc.
Define the most engaging part of the game and think what feature (extra life, battery charge etc) users would want to get most.
Offer different type of reward to each group. For example, if you deal with a new user, your aim is deeper engagement, so give him an option to unlock a new game level.
If it doesn’t generate any revenue, consider moving it to a different part of the game where it’s frequently accessible. Remember, the format should be non-intrusive: The best way is to place it at the end if the level, give an extra life or game treasure reward.
Limit the amount of ads you serve and take control over the time interval between ads for the selected placement.
It ensures extremely high visibility. This placement is good for capturing attention of new players or those who may never navigate to the store. The ad may be inserted after user completes a level and returns to home screen.
The placement offers a daily reward for coming back to the game every day. It is extremely engaging for returning users: you may offer them to double their earnings every day and increase DAU.
Instead of “game over” screen, offer player a chance to re-start from their failure location. It’s another very high engagement location and players are happy to get the opportunity to try again.
Assuming your game has life or energy mechanic, players need that to complete certain tasks. When energy is wasted, offer them an option to watch a video for more energy or relive which keeps them engaged longer.
One of the most popular rewarded placements. It’s a great way to monetize players who don’t want to spend real life dollars in a store. It’s also somewhat hidden and some players without intention to spend may never navigate here.
Engage your players at the end of the mission with a double reward from watching a video upon completion. This high- engagement location is suitable for each user category — from newbies to pros.
Users need them to move forward in the arcade game. Ask your players to engage with ads to learn valuable secret tips plus the strategies will help players stick around for more gameplay.
Users get irritated about games with waiting periods
to play so offer them to watch an ad to speed it up.
It decreases waiting frustration and keeps the players
in the game longer.