Gain 100% visibility and exceptional user experience
The rewarded videos increase retention, revenue, and in-app purchase for the publishers if you think how the ad will fit into the flow of your game. We have put together some core information that you should keep in mind during rewarded video implementation in order to reach maximum revenue potential.
Framework of a rewarded video ad
- Non-intrusive ad placement.
- Short video ad format (max 15 sec).
- Non-skippable video.
- Always-on sound.
General Recommendations Here is a brief checklist about things you should consider while preparing your app to rewarded videos.
The Epom Apps team will assist you in every single point:
from the app analytics to choosing the very best
placements for your ad revenue.
Choose non-intrusive ad placement
Yeah, we draw your attention to this again. Do not use placements that interrupt the natural flow of the app experience. Check user experience in your analytics data to avoid diminishing returns. Place video in the storefronts (the most common placement), the start of gameplay for a booster bonus, end of gameplay for an extra life etc.
Offer a valuable reward
Define the most engaging part of the game and think what feature (extra life, battery charge etc) users would want to get most.
Do user segmentation
Offer different type of reward to each group. For example, if you deal with a new user, your aim is deeper engagement, so give him an option to unlock a new game level.
Monitor each rewarded video ad placement
If it doesn’t generate any revenue, consider moving it to a different part of the game where it’s frequently accessible. Remember, the format should be non-intrusive: The best way is to place it at the end if the level, give an extra life or game treasure reward.
Do placement capping & pacing
Limit the amount of ads you serve and take control over the time interval between ads for the selected placement.
Mix rewarded videos with interstitials
to increase your overall revenue per user
per session.
Ad Placement Recommendations Rewarded video ads could best fit in:
1. Home screen
It ensures extremely high visibility. This placement is good for capturing attention of new players or those who may never navigate to the store. The ad may be inserted after user completes a level and returns to home screen.
3. Daily reward multiplier
The placement offers a daily reward for coming back to the game every day. It is extremely engaging for returning users: you may offer them to double their earnings every day and increase DAU.
5. Progress saving
Instead of “game over” screen, offer player a chance to re-start from their failure location. It’s another very high engagement location and players are happy to get the opportunity to try again.
7. Energy and life renewal
Assuming your game has life or energy mechanic, players need that to complete certain tasks. When energy is wasted, offer them an option to watch a video for more energy or relive which keeps them engaged longer.
2. Game store
One of the most popular rewarded placements. It’s a great way to monetize players who don’t want to spend real life dollars in a store. It’s also somewhat hidden and some players without intention to spend may never navigate here.
4. The level complete reward
Engage your players at the end of the mission with a double reward from watching a video upon completion. This high- engagement location is suitable for each user category — from newbies to pros.
6. Give some hints
Users need them to move forward in the arcade game. Ask your players to engage with ads to learn valuable secret tips plus the strategies will help players stick around for more gameplay.
8. Decrease the wait time
Users get irritated about games with waiting periods
to play so offer them to watch an ad to speed it up.
It decreases waiting frustration and keeps the players
in the game longer.
Ready to earn more from your games?
Implementing rewarded video ads in your game offers a huge opportunity
to deliver a seamless ad experience that players want to engage with.
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